Bernie’s Blog #1
Hi Gang,
I attended a networking event the other night and was amazed to see all the white, tan and grey business cards that ALL LOOKED ALIKE. It was as if the same printer just pulled stock format #12 off the rack and filled in the names. So, I guess my theme for my very first blog is to NOT look alike.
For those of you old enough to remember some of the great folk groups of the 50’s and 60’s, like The Kingston Trio, the Highwaymen (no, not Willy, Kris, Johnny & Waylon) and The Brothers Four, remember how they dressed alike? Each group member would wear the same design shirt and pants. They all looked alike and that was good. These days, groups dress as individuals. Nothing alike. Business Cards too. Alike is no good. Individualized is good. Look unique. Look different. Look colorful. Be memorable. Stand out from your competition. Let your competition all look alike. Turn your business card into a Marketing Tool and be years and dollars ahead. And at the next networking event, your card will stand out from all those look-alike white, tan and grey cards.
Thanks for listening.
Bernie